SERVICES

As a wine producer, you're doing what you love and what you know best: conveying the message the land has to give, by articulating it from grape to glass.  It's a noble endeavor, to be sure, and certainly one that instills a sense of passion and drive in you.  But is it enough? Might you feel that perhaps a little more could be done to let others know about the fruits of your labor?  

Vinfluent will articulate your brand

With a collection of marketing & communications services tailored precisely to your business needs and product concerns, Vinfluent builds strategies to heighten and sharpen awareness of your brand among consumers & trade, with the intent of delivering measurable & tangible results.  This allows you, the producer, to focus on the very thing you do best: wine.

Conceptualizing and articulating your message is only part of the story.  Key to its conveyance is the depth and breadth of delivery.  With a skillful balance of creativity and pragmatism, Vinfluent clearly and artfully brings awareness of your brand with impactive and dynamic communication to media, consumers, and others in the wine trade.  Our PR services can be precision-tailored to boutique wineries with small marketing budgets who increasingly depend on direct-to-consumer sales and cost-effective trade communications.

Communications: Consumer & Trade

• Press Releases: writing & distribution of press releases to the in-house media list, both print-based and online
• Press Samples: reviewing & advising of clients on their press samples campaign
• Newsletters: copywriting, design, production, mailing of newsletters, both print-based and online

Marketing Materials: Print & Digital

• Press Kits: research, copywriting, design, production of comprehensive press kits, including current release data sheets, owner/winemaker profiles, and winery background narratives
• Brochures: copywriting, design, production of full-color brochures and cards
• CD-ROMs: digitizing & duplication of marketing materials on optical media

Your customers lead busy lives.  And this reality limits the extent to which they can proactively seek out the quality and craftmanship in wine that you produce or represent. Direct Marketing provides the perfect opportunity to bridge that divide in a way that's cost-effective and time-efficient, yet tailored precisely to customer, context, and circumstances. Vinfluent brings that power to you, in exactly the style and manner that best suits your needs, while maintaining a high degree of flexibility to adapt to any fluctuating requirements. Whether online or in print, you can reach out to your customers in a way that accurately reflects your brand.

Email Campaigns drive 70% or more of online winery sales.  Vinfluent will do everything you need to get your email program launched: from copywriting and designing an eye-catching, professionally customized email template, to launching email campaigns tailored to your customer outreach needs:

• comprehensive, for simply keeping in touch with customers on a monthly or quarterly basis, or 
• targeted to customer segments (club members, inactive customers, best customers) or for specific announcements (winery news & events, seasonal vineyard updates, wine club information, new vintage releases, special offers)  

While keeping the entire process simple and straightforward for you, Vinfluent utilizes technology through its partnering with an email vendor to manage and segment email lists, blast campaigns, and provide performance results with sophisticated, 24/7 online reporting. This allows you to know precisely how effective your email marketing is in reaching customers while avoiding otherwise overwhelming details and complexities.

Print Mail Campaigns bring an added element of marketing assertiveness when used in conjunction with emails.  Often targeting your best customers, print mail pieces are sent to their physical addresses, and come across with the impact that only physical media can provide.  Vinfluent will copywrite and design newsletters and postcards with the content and design flair to keep you noticed.

Vinfluent has partnered with Etopolos to provide a full suite of services in wine branding & design.  Many larger design firms and web development companies would have you believe that you need to pay for project managers to manage the project managers. Vinfluent has chosen to work with Etopolos specifically for its reputation of creating better results with lower overhead and a less bureaucratic approach.  And since you would be working with a single entity, we would tightly manage your brand identity, easily adapting and evolving should you need to update your image across all deliverables.

Branding.  In need of a logo design or a wine label?  Etopolos speaks the language of brand fluently whether you need work that matches seamlessly with the past or an identity to help guide you into the future.

Web Design.  Etopolos has worked on web sites for such brand leaders as Diageo, Joseph Phelps, St. Supéry and J. Lohr and can assist you build everything from a large e-commerce site for managing online retail purchasing, to a basic blog for easily publishing & broadcasting updates on winery news & events.  A website can be built specifically with your needs in mind, while maintaining the ability to expand with growing demands.

Print Design.  From glossy advertisements, to labels and invites, to trade materials like neckers, shelf-talkers, and one sheets, Etopolos creates materials that are both aesthetically pleasing and effective.